Palette

Colleague

Clinique

Clinique hydrated skin illustration layered over a close-up portrait

Piuma

Piuma swimwear campaign portrait on a beach with the Piuma logo

Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

Lightspeed

Illustrated racing helmets representing leading generative AI companies
About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
cliniquerefinery29newyorkresypenguincondenasthubspotibmoatlycliniquerefinery29newyorkresypenguincondenasthubspotibmoatly

The Purse

The Purse began as a Substack and needed to become a brand. For the relaunch, we worked with the founder from the strategy up: positioning money as part of women's everyday culture, smart, stylish, and deeply human, then building an identity with the conviction to say so. The visual system is bold, unapologetically feminine, and a little lived-in, because it reflects real life rather than smoothing it out. We defined the voice, designed the identity, launched the newsletter, and left behind a content system the brand can run on its own. Financial media has a narrow visual language. The Purse proves it can evolve without losing trust.

The Purse financial newsletter campaign posters installed on a city street
Animated The Purse wordmark with messaging about money, motherhood, and careers
The Purse newsletter homepage with financial stories and editorial cards
The Purse weekly roundup graphics about shopping, healthcare, and affordable luxury
The Purse social media templates for financial education and editorial content
Celebration cake decorated with The Purse logo in red lettering
Credits
Strategy and Positioning: Stacy Fuller
Creative Direction: Elsa Ienna
Design: Lorenzo Guareschi, Matthew Smith, Elsa Ienna
Photography: Yvette Melzer, John Peabody