Palette

Colleague

Clinique

Clinique hydrated skin illustration layered over a close-up portrait

Piuma

Piuma swimwear campaign portrait on a beach with the Piuma logo

Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

Lightspeed

Illustrated racing helmets representing leading generative AI companies
About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
cliniquerefinery29newyorkresypenguincondenasthubspotibmoatlycliniquerefinery29newyorkresypenguincondenasthubspotibmoatly

Resy & American Express: The Boardwalk

Resy and American Express wanted a multi-day food festival at the Santa Monica Pier that felt like a genuine cultural moment, not just a branded event. The brief called for an identity that could transform boardwalk nostalgia into something vibrant and immersive. We built a campaign identity that leaned into the playful energy of the location without losing the sophistication the Amex brand required. The visual system traveled across everything: social, event graphics, signage, and physical installations. The result was an experience that looked as good as it felt.

The Boardwalk event logo in dimensional lettering on a coral background
Lobster roll served on a colorful patterned tray at The Boardwalk
Illustrated admission tickets for The Boardwalk food festival
Performer with a hoop inside The Boardwalk event installation
The Boardwalk event posters installed near the Santa Monica Pier
Credits
Creative Direction: Elsa Ienna & Andrew Mellen
Design: Elsa Ienna
Pattern Design: Lily Fulop
Motion design: Cindy Ho
Production: A3 Visual