Palette

Colleague

Clinique

Clinique hydrated skin illustration layered over a close-up portrait

Piuma

Piuma swimwear campaign portrait on a beach with the Piuma logo

Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

Lightspeed

Illustrated racing helmets representing leading generative AI companies
About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
cliniquerefinery29newyorkresypenguincondenasthubspotibmoatlycliniquerefinery29newyorkresypenguincondenasthubspotibmoatly

Clinique

Clinique's dermatological expertise is what sets the brand apart, but there was no ownable way to show it. They came to us to change that: a new visual identity for the skin illustrations that explain how products work on skin, from the 3-Step Skincare System to Moisture Surge and Acne Solutions. We built a simple, distinctly Clinique illustration language, precise enough to honor the science, clear enough to read in a still or a few seconds of animation. It debuted across the Spring 2025 global campaign, on motion, social, web, print, packaging, and in-store, with a style guide and templates so Clinique's own team can keep the system consistent. The partnership continued through the launches that followed, extending to the brand book.

Clinique skin illustration guidelines displayed as a reference grid and digital guide
Clinique Acne Solutions diagram showing oil and dead skin cells leaving a pore
Credits
Creative Direction: Elsa Ienna
Project Management & Account management: Chloe Villanueva
Design: Giulia Zoavo, Elsa Ienna
Motion Design: Vincenzo Lodigiani, Marissa Liu, Rasmus Lowenbraat