Palette

Colleague

Clinique

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Piuma

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Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

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About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
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Resy & American Express: Art Basel

During Art Basel Miami, Resy and American Express hosted a dinner series headlined by Massimo Bottura, Missy Robbins, and Mashama Bailey, staged alongside Phillip K. Smith III's site-specific installation. Rather than design around the art, we designed from it: the campaign's graphic components, custom lettering, and motion drew on Smith's neon light and stark juxtapositions, so a dinner series taking part in Art Basel could hold its own visual weight there. We led creative direction and campaign design, carrying the system across in-restaurant collateral, editorial content, web, email, and organic and paid social on both Resy and American Express channels.

American Express and Resy Global Dining Access Miami event invitation
Global Dining Access banner announcing an exclusive Miami Art Week dinner series
Navy Global Dining Access Miami apron for the Resy and American Express event
Global Dining Access Miami event details displayed on a phone
HubSpot INBOUND conference main stage illuminated in magenta and orange
Performer with a hoop at the colorful Resy and American Express Boardwalk event
Credits
Creative Direction: Elsa Ienna & Andrew Mellen
Design: Elsa Ienna, Twisha Patni
Motion Design: Rasmus Lowenbraat