Palette

Colleague

Clinique

Clinique hydrated skin illustration layered over a close-up portrait

Piuma

Piuma swimwear campaign portrait on a beach with the Piuma logo

Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

Lightspeed

Illustrated racing helmets representing leading generative AI companies
About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
cliniquerefinery29newyorkresypenguincondenasthubspotibmoatlycliniquerefinery29newyorkresypenguincondenasthubspotibmoatly

Hubspot/INBOUND

INBOUND is HubSpot's flagship conference: three days each September that draw some 12,000 marketers, founders, and operators, with a main stage that has hosted Barack Obama, Viola Davis, Serena Williams, and Ryan Reynolds. From 2022 to 2024, Palette designed the campaigns that filled those seats. The ask was to build on the brand's young identity and keep its visual language evolving. An event that returns every year carries a particular creative tension: it has to feel new each September without losing itself. Campaign by campaign, we grew the system, bringing in illustration, motion design, copywriting and giving the guidelines the range a program this size demands. By the final year, what we inherited as a set of rules had become a living visual language.

INBOUND 2024 speaker campaign portraits of Kara Swisher and Serena Williams
INBOUND campaign message displayed at large scale before a silhouetted audience
Colorful INBOUND social campaign templates featuring conference insights and advice
INBOUND campaign content displayed on a phone held in silhouette
HubSpot INBOUND conference stage with illuminated dimensional lettering
Credits
Creative Direction: Elsa Ienna
Design: Elsa Ienna, Giulia Zoavo, Lily Fulop
Project Management: Chloe Villanueva
Motion Design: Vincenzo Lodigiani